Lamine Yamal is making waves off the pitch. The soccer star, who’s been dazzling fans of FC Barcelona and Spain’s national team, gave fans a sneak peek at Coca-Cola’s brand new FIFA World Cup anthem, “Jump.” The track, which is set to drop in the coming weeks via Real Thing Records and Capitol Records, features a stacked lineup of talent, including Colombian superstar J Balvin, soulful singer Amber Mark, iconic guitarist Steve Vai (Frank Zappa, Whitesnake), and legendary drummer and producer Travis Barker.
An electrifying reimagining of Van Halen’s 1984 hit “Jump,” the song channels the passion, anticipation and adrenaline of the World Cup tournament. It arrives in full on March 6.
“Before every match, it is not just players, but also fans that feel the anticipation,” Lamine tells Billboard. “I listen to music to get me into the right mindset before a match, and I think Coca-Cola’s new anthem ‘Jump’ will get everyone excited for the FIFA World Cup.”
The Spanish athlete shared a first-look video on Instagram, in which he sports a casual hoodie and headphones as he makes his way past a throng of reporters. “¿Qué estás escuchando?” one eager journalist shouts, “What are you listening to?” Yamal smiles as J Balvin’s instantly recognizable voice bursts in: “Celebramos un gol con euphoria” (“We celebrate a goal with euphoria”).
The anthem has already made an appearance in Coca-Cola’s first short film in its FIFA World Cup campaign, Bubbling Up, which narrates the wide range of emotions tied to the tournament, blending styles and eras. A snippet of the song was also initially previewed on Jan. 30 as “Bubbling Up,” the first of three new Coca-Cola films produced for the company’s FIFA World Cup global campaign.
Lamine Yamal, who plays as a right winger for FC Barcelona and Spain, is no stranger to the world stage. At just 18, he’s already setting records as one of soccer’s brightest rising stars.
See the teaser below:
