The Kid Rock-MAGA connection remains strong. A week after Rock appeared in a pre-taped livestream sponsored by Christian right group Turning Point USA in an attempt to draw eyeballs from Bad Bunny’s historic Super Bowl LX halftime show, the “Bawitdaba” rocker was back at it on Tuesday (Feb. 17).
This time Rock, 55, appeared in a bizarre video alongside Robert F. Kennedy Jr., 72, to promote the health secretary’s controversial Make America Health Again (MAHA) agenda. “I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD,” read the caption to the 90-second video titled “Secretary Kennedy and Kid Rock’s Rock Out Workout.”
The video cued to Rock’s 1999 hit “Bawitdaba,” opens with both men posing and flexing their muscles shirtless, with the jacked Kennedy wearing jeans and Rock sporting black shorts. A montage of a stuffed bear wearing a hat, a great white shark jumping out of the water, an American Flag, a fighter jet flyover and a bald eagle leads to a glimpse of Kennedy eating what appears to be a giant steak dinner before the camera flashes on the men holding up an American flag in front of a miniature Statue of Liberty near a pool.
What begins as a somewhat typical workout video — with Kennedy doing bicep curls, both men hitting a tricep workout and Kennedy holding Rock’s ankles for a set of sit-ups — quickly takes an unexpected turn when the health secretary strips off his shirt and hops on an exercise bike in a sauna as Rock does push-ups in the background, with the pair then switching places.
Rock flips the bird as he continues his shoeless workout on the bike before Kennedy heads to a cold plunge pool, which he hops into in his jeans. He then searches for Rock, who appears to be chilling out in a grotto-like pool area before the men hop onto a pickleball court for a friendly game. Kennedy, still in jeans, then jumps into the pool and the men share a glass of refreshing whole milk while chilling in the water.
At press time a spokesperson for Rock could not be reached for comment on the video.
Rock is the latest celebrity roped in to help Kennedy sell his MAHA agenda, coming on the heels of an equally eyebrow-raising Super Bowl commercial starring boxer Mike Tyson promoting “real food,” a spot the Huffington Post said felt like an attempt to “fat-shame America.”
Kennedy, who reflected on his decades of recovery from alcohol and substance abuse by boasting to podcaster Theo Von this week that he’s not afraid of germs because “I used to snort cocaine off toilet seats,” recently inverted the traditional food pyramid as part of the Trump administration’s new dietary guidelines. In the new format, nutrient-dense whole foods such as meat and dairy and healthy fats including olive oil and avocado, fruits and vegetables were at the top, while whole grains were pushed to the bottom of the roster.
Coming off his TPUSA show, Rock made a multi-chart entrance for his version of Cody Johnson’s 2022 hit “Til’ You Can’t,” which debuted at No. 1 on Billboard’s Hot Christian Songs chart for the survey dated Feb. 21. The song also came in at No. 9 on Hot Rock & Alternative Songs, No. 14 on Hot Country Songs and No. 69 on the Billboard Hot 100. Rock’s version featured updated lyrics with a Christian theme, helping the rapper-turned-rocker-turned-country-singer score his first appearance on the Hot Christian Songs chart.
